Archive for the ‘Email Marketing’ Category

Free Email Account

Wednesday, October 29th, 2014

Why Using Free Email Services Are Bad for Business

A free email account says “we’re not willing to take the relatively small expense to make sure we have reliable email”. “ This business doesn’t care about their public image, they don’t care about using real email, and they don’t seriously care about using the internet to communicate with their customers.”

The company which is using a free e-mail account might be completely committed to their customers, but using a free email account doesn’t say that.

There are lot of reasons why not to use free email accounts for business with some explanations on how it impacts your online presence, especially as more than 87% of all company communications are via email, outstripping postal mail, telephone and face-to-face communications to become the most used mode of business communication today. We focus on the top 10  as follows:

1. Hackers Love Free Email Services:

Since the group of people who use free email accounts like gmail, yahoo, hotmail, ymail, mymail, aol and so now. Hackers spend a lot of time trying to hack into these accounts. When a hacker gains access to your email account they will use it to send SPAM and even possibly adult content to your list of contacts which could include your clients, vendors, business partners etc. Protect your business and save yourself that embarrassment by getting your own email address.

2. Risk Getting your email blocked:

If you are using free email services for business and storing your business contacts and your account is hacked, spammers can send out malicious messages from your account. Not only will this annoy your prospects and clients, resulting in them ignoring further messages from you but it could mean that your email address would most likely be tagged as an email address that sends SPAM and blocked by SPAM software all across the internet.

3. Looks Unprofessional:

Despite arguments that free email services are easier to use the fact is a free email account just isn’t professional looking. What do you think of someone you meet online who doesn’t have a professional email address with a business domain name? Aren’t you wary of handing over money to them? You should be. This not only means far fewer responses and closed transactions for the effort and resources you assign to marketing activities but also lowers the perceived value of your products and services.

4. Brand Awareness & Consistency:

Using a free webmail account does nothing to help build your brand. When we use our business email that has the same domain as our website, it’s a shoe-in for people to see what your website is and visit on their own, instead of having to ask. Can you imagine companies like McDonald’s or Apple using Gmail for business?

5. Image

You only get one chance to make a first impression. When you are building a business, you are building an image. The image is one of professionalism & consistency, no matter the industry. So, when you have an office/store location, and a custom domain name for your website, why use to communicate with your clients

6. You Get Want You Paid For:

Because you’re paying nothing for the service, you’re getting exactly what you paid for: nothing.  The free e-mail service providers are under no obligation to do anything for you. They’re well within their rights to ignore you completely, and that’s what most of them do.

7. Separating Business from Personal:

It’s hard enough to keep track of all the emails we receive on a daily basis. With personal free email accounts, we deal with spam, forwards, social engagement invitations and details and much more. Having a separate business email account will ensure that all the emails that you send and receive will be business related only. For the same reasons you keep separate bank accounts for business and personal, it’s equally as important to keep your business communications separate. It would be a shame to miss an email from a prospective client because it was lost in a sea of social emails

8.    Advertising is more difficult

Most free email services have many users and it is unlikely that you will be able to register either your personal or business name with them without adding some other letters or numbers to it. If you have to use an email address like it will be very difficult for your customers to remember. Any time your customer has to recall your email address, or even just type it into an email there is the potential for error and it can be difficult to spot errors if there is no obvious sequence or meaning in the email address

9.    Email limits

Another major issue for businesses which operate a mailing list and send out regular mailings to their customers is the restrictions placed on accounts by many of the free email services.

Free email accounts are an obvious choice for companies and individuals who wish to send out 1000′s of spam emails. In an attempt to restrict this activity by spammers many email providers have introduced limits on the number of emails that you can send out at one time, or a limit on the number of emails you can send in a 24 hour period, or in some cases a limit on both. This creates a major issue if you are a legitimate business with a mailing list. You may not be engaging in sending out spam but you will have to deal with these restrictions. You could spend hours on your computer sending out emails from several free accounts but this is very time consuming, and you would probably be better employed actually running your business.

10. Email Analytics

To be able to improve your email marketing results you need to have a clear insight in your statistics. If you know how many people open your email, click your links and who these people are, you can detect weak points in your email marketing strategy. Statistics give you a great insight in what works and what doesn’t so you can keep improving your emails to maximize results! Free email hosts like Gmail or Hotmail do not provide these reports so you have no idea of your overall email results and possible tweaks in your strategy.

Five ( 5 ) Steps to Successful Email Marketing

Thursday, September 20th, 2012

As well as attracting customers by sharing your news through SEO and social media, you should also connect with them directly.

Email marketing is one of the most effective online marketing channels, with a return on investment of $40 for every dollar spent.* Email helps your business stay top-of-mind, builds trust and customer loyalty, and is a great way of keeping in touch with both existing customers and new prospects.

But how can you make sure your emails aren’t deleted in the slew of spam that bombards customers every day? It’s just like everything else in marketing: have a strategy! Here are five steps to a successful campaign, each with a set of rules for making them happen. Follow them and you won’t go wrong.

1. Create a Plan

Know the goal of your email BEFORE you send. Who are you trying to reach and with what information?
Get to know your audience. Are you talking to customers or prospects? Are you reaching out to industry experts and peers, or to followers of your brand? What do they already know? Why would they want to hear from your brand?

Be purposeful. When you know who you’re talking to, the goal of the campaign becomes clear. Are you rewarding existing customers with a special deal or promotion? An introductory offer may be your route, for example.

2. Build a Contact List
Get permission. To avoid being relegated to the spam folder, get permission to send email. Include sign-up buttons on your webpage or put a sign-up book out if you have a store location. Use incentives to get customers to sign up.

Set up auto-responders. These can welcome people to your list, send out birthday reminders and special offers that go out on specific days.

Keep your list up to date. Segment your list. You can divide it geographically, demographically, or by purchase activity for greater relevancy.

3. Craft your Message and Image

Keep your message simple. Get to the point, and quickly. Be yourself. Write as if you’re having a conversation, and don’t be afraid to let the personality of your brand shine through! Put your company name in the “From” field. Use a compelling subject line. Avoid using all caps and phrases like “Click Here!” or your message will go straight to spam. Check your formatting. Check that everything appears as you’re expecting in the body of the email by sending a test email to yourself. Have a clear call to action. What do you want the reader to do? Tell them, and then make it easy for them to do it!

4. Hit ‘Send’ (after doing your homework)

Experiment with timing. Ideal timing of your messages will vary depending on your business and customers, so finding your groove may take some test runs.
Be consistent in frequency. As a rule, don’t overdo it so that people feel like they’re being stalked, but don’t go for months without sending an email.

5. Analyze and Improve!

Track your results. This is essential to making each email campaign more effective than the last.
Test to identify what works. Vary your subject lines, send time, and frequency to find what works best for your brand and customers. Test one variable at a time. Don’t measure everything at once. Three straightforward measurements to start with are bounces, open rates, and click rates. Benchmark against yourself. Compare your results to your own previous campaigns, not to competitors or industry averages.

Look for trends. Identifying trends in your data will point you towards what is connecting with your audience.

Email marketing may seem daunting, but it can be surprisingly easy with the right tools and it can deliver real results for your business.

Four Tips for Subject-Line Success

Wednesday, May 23rd, 2012

Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they’re just right. After all, a single word can make the difference between a subscriber’s indifference and interest.

So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines eight rules for creating better subject lines.

Here are some highlights:

Avoid words that trigger spam filters. It wouldn’t surprise you if the word sex sent your message straight to the spam folder. But seemingly innocuous words like free, video, and sample might also prevent your email from reaching a subscriber’s inbox.

Keep it short and sweet. There are good reasons to keep the subject line’s length between 38 and 47 characters. People scan their inboxes quickly; an overlong subject line might tax their patience and earn an instant delete. Or they might be checking email on a mobile device that renders your subject line meaningless when it’s cut short.

Be sure to mention your brand. Schneider cites a study that found that messages with branded subject lines are more likely to be opened and shared.

Say something controversial. “Give people a reason to open that email by focusing on something memorable, intriguing, or just plain outrageous,” he recommends. Examples include Eating French fries makes you healthier and Introducing the 4-Hour Workweek.

The Point: Great subject lines don’t just happen. Get into the mind of your subscriber—and craft a line he or she simply can’t resist.