18 Tips to Accelerate Social Media and Digital ROI

1. Align your SEO efforts with cross functional marketing team strategies.
2. Focus on measuring quality, not just quantity.
3. It’s not always about the sale.
4. Claim and optimize your Google+ Local page.
5. Align social data with CRM.
6. Collect and leverage social data to make more intelligent, data driven decisions.
7. Build a social media command center.
8. Harness multi-attribution modeling with web analytics.
9. Think email series, not email blasts.
10. Deploy triggered email and dialog tracks.
11. Create landing pages that seduce and convert.
12. Take control of your data.
13. Be smartly efficient about campaign testing.
14. Connect to the search psyche of your potential buying customer.
15. Always test your landing pages.
16. Develop a video marketing strategy.
17. Secure proper budget for digital campaigns.
18. Focus on the right social media metrics.

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